12 years inside the room with founders.
Now I amplify what they already know.
A partner to the leader.
Not a service to the business.
Not advising from the outside. Working directly alongside founders, CEOs and C-suite leaders across healthcare, FMCG, consumer brands, nonprofits and creative industries. Close enough to understand how leaders actually think, not just what they want to say.
Business strategy, marketing expertise and a foundation in psychology. The rare combination that lets me see not just what you want to say, but why it matters, how it lands, and what it does for the people you're trying to reach.
Every post starts with your thinking. A conversation, a voice note, a rough idea from a meeting. I listen for the insight that's already there and shape it into content that sounds like you, on your most articulate, confident day.
LinkedIn Post Co. was built out of a specific frustration. Too many brilliant, credible leaders have profiles that go silent for months, not because they have nothing to say, but because running a business leaves almost no room to say it.
I've spent over a decade working alongside founders and executives who carry enormous insight that rarely gets shared beyond the boardroom. Strategic thinking that shapes industries. Lessons earned through difficult decisions. Perspectives that their peers, clients and future employees would genuinely benefit from hearing.
My background sits at the intersection of brand strategy, marketing and psychology. That combination isn't accidental. Understanding how businesses create value, how audiences process messages, and how people actually make decisions, that's the foundation of every post I write.
This is not ghostwriting in the traditional sense. It's thought partnership. I stay in the conversation with you. I help you think through what you stand for, what your audience needs to hear, and how to build a body of work that positions you for the long term, not just fills a content calendar.
Nothing goes live without your approval. Everything sounds like you. And the thinking behind it is always yours.
A note on payments: LinkedIn Post Co. is operated under Spearmint Marketing (Pty) Ltd. If you see "Spearmint Marketing" on your bank statement, that is correct, it is the same business. Any questions about a payment, WhatsApp us directly.